Apple Unveils New TV box for Renting Movies, TV Shows

Apple unveiled a smaller, cheaper version of Apple TV , which connects to a high-definition television and can provide rented movies and TV...

Apple unveiled a smaller, cheaper version of Apple TV, which connects to a high-definition television and can provide rented movies and TV shows from Apple's own service and other content from Netflix, photos on Flickr, YouTube clips and more.

The Price of this new gadget is Just $99. Steve Jobs Said

"We've sold a lot of them, but it's never been a huge hit," Jobs said of the existing Apple TV, which went for $229.

Existing Apple TV subscriber will pay $4.99 to rent first-run high-definition movies. Rentals of high-definition TV shows will be 99 cents.

Apple said the same movie studios that have allowed iTunes users to rent and buy movies have agreed to include their titles for streaming. Apple did not rent TV shows before, but now episodes will be available from News Corp.'s Fox, The Walt Disney Co.'s ABC, ABC Family and Disney Channel and BBC America. Jobs said he hoped other television companies would join once the service gains popularity.

Apple TV, which will be available within a month, also will display shows, movies, photos and music streamed over Wi-Fi from other devices -- computers with iTunes installed, as well as iPhones, iPads and the iPod Touch. For example, an iPad owner could start watching a movie on the tablet, then walk into the living room and, with a few taps, finish watching it on the TV screen.

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